“Squid game in real life“, “I offered a private island to my 100,000th subscriber“, “I haven’t eaten anything for 30 days»… Here are some videos posted on the YouTube channel of the American MrBeast, aka Jimmy Donaldson. The 24-year-old, who just surpassed Swedish vlogger PewDiePie’s subscriber count, has almost 112 million followers on his main channel alone. He is now the most-followed YouTuber on the platform, ahead of Indian channel T-Series, with 229 million subscribers.
His meteoric career began in 2012 when, at the age of 13, Jimmy Donaldson launched his first video game content channel. But it was in 2017 that he rose to fame with the release of a video titled “I count to 100,000“. Thanks to this success, the young man did not hesitate to invest his money in new projects and quickly became an expert in all kinds of challenges: building a functional car from Legos, giving $50,000 to a homeless person, spending 24 hours. under water… Everything is going and its community is growing. In 2021, he is even the highest-paid content creator on the platform, according to Forbes, earning almost $54 million. Last July, it was the anointing of his MrBeast channel, which crossed the platform’s 100 million subscriber mark.
Crazy entrepreneur
Each YouTube video averages 30 to 90 million views. His recipe now is to make long videos, often with other popular influencers. The latest success, the reproduction of the real thing”squid game”, a survival competition that is directly inspired by the concept of the Netflix Korean series of the same name. The video alone has 303 million views and 14 million blue thumbs. Its editorial line also differs from the platform’s former number one Felix Kjellberg, better known as PewDiePie, who has long played video games on his channel.
Beyond his main channel, which has more than 18 billion views, the American Hope on his Twitter account “Make the world a better place before you die“, multiplies projects. He thus launched other channels such as MrBeast shorts use YouTube’s short format or even Humanity of beasts, the funds of which are given to charity. Always looking for new audiences, the youtubeur also dubs all of his videos in Spanish, French, Portuguese, Russian, Hindi, Korean and Arabic, among others. It also has several foreign language channels, including one in French and three in Spanish. Here again the investment works. its French channel, launched in January 2022, now has over a million subscribers and competes with content creators in France.
The money accumulated through his projects on YouTube allows those who consider themselves entrepreneurs to invest in various activities. At just 24, the content creator has her own clothing brand, opened her own chain of restaurants.Mr. Best Burger“, its mobile gaming app, and has partnered with Creative Juice, an investment fund that helps promising content creators.
A young man always dreams bigger and even dreams.”to be Elon (Musk editor’s note) one day“, he announced in July 2020. On the social network, the youtubeur and the billionaire have already made a habit of exchanging tweets. In 2019, Elon Musk donated $1 million to a charity campaign run by MrBeast. Coincidence. the videographer’s main channel has almost as many subscribers as the businessman’s 115.7 million Twitter account.
Source: Le Figaro
I am Ben Stock, a passionate and experienced digital journalist working in the news industry. At the Buna Times, I write articles covering technology developments and related topics. I strive to provide reliable information that my readers can trust. My research skills are top-notch, as well as my ability to craft engaging stories on timely topics with clarity and accuracy.