“Highly risky”. Here’s how GroupM, the world’s leading media agency, now qualifies Twitter as dangerous for advertisers. “This decision follows new resignations of senior executives in key positions, impersonation of major brands on the platform and risks that Twitter may no longer be able to meet its regulatory obligations.”, justifies the agency in the document published by Digiday. It shows the constant chaos in the American social network, which since October 27 has been acquired and managed by the multi-billionaire Elon Musk, multiplying hasty and risky decisions.
The most symbolic is the hasty introduction of the Twitter Blue subscription, which allows anyone for $8 a month to get their account certified without any controls. The platform’s security teams warned of the risks of people hijacking this feature…
Source: Le Figaro
I am Ben Stock, a passionate and experienced digital journalist working in the news industry. At the Buna Times, I write articles covering technology developments and related topics. I strive to provide reliable information that my readers can trust. My research skills are top-notch, as well as my ability to craft engaging stories on timely topics with clarity and accuracy.