“We are at a turning point in the history of OBS– emphasizes Aliette Mousnier-Lompré, general manager of OBS, who highlights: unique profile»to the activity. Orange Business Services is both an IT integrator and an operator. 57% of its turnover comes from telecommunications and 43% from IT services. However, the latter are growing the fastest, with an annual growth of 10%. “OBS wants to position itself as a leading global player to support the digitization of businesses while creating a positive economic, societal and environmental impact.adds Aliette Mousnier-Lompre.
OBS’s profitability has been weakened by a combination of economic factors: rising energy costs, inflation in markets, the war in Ukraine, a shortage of components that is delaying many projects. And the structural evolution of the market and use, with a major technological transformation, while the golden age of business telephony is in the past. “Landline phones have disappeared from offices, replaced by appssums up Aliet Mousnier-Lompré.
The head of OBS listed the five priorities of his activity. Supporting the transformation of its customers’ digital infrastructures with a critical component of Cloud and Cyber. The cooperation signed with Netskope is part of this logic. The second point concerns data and artificial intelligence, following the acquisition of Business and Decisions last year. Then comes new methods of collaboration within the company, the transformation of customer experience and contact centers, and finally Industry 4.0, with a very clear increase in OBS’s power in the areas of the Internet of Things, digital twins and artificial control of machines. mind.
Historical activity is declining
With its range of services, OBS is positioned between two main families of competitors: on the one hand, large international telecommunications operators such as BT, AT&T or Verizon, and on the other hand, integrators (or digital service companies, ESNs). such as CapGemini and KPMG. For OBS, it is a matter of gaining momentum in the value chain to avoid the commoditization of telecom networks. This includes adding services to the network. The Covid crisis has accelerated the transformation of companies, making remote work a priority, with information system security challenges for companies and administrations. All sectors are concerned, from industry with robotics, automation, agriculture to build secure data platforms to optimize yield, health to manage health data, to partnering with Veolia to help customers optimize water consumption.
OBS focuses on very strong growth activities: cloud, which gained 15% in one year, cyber security (+13%) and data management (+8%). “Cloud and data generate a turnover of one billion euros, and cyber security will reach this threshold in 2023.– adds Aliette Mousnier-Lompré, confirming her goal.to create a new type of digital player in the business market by considering business issues as well as regulatory, environmental and ethical issues“. Orange Cyber Défense, whose IPO was considered, “one of the fragments of the group“. “We are in the logic of skill development and consolidation, rationalization of operational processes. It’s very clear to everyone that cyber security must be integrated into all of our offerings, from cloud to factory automation…“Adds OBS boss.
The change made by OBS includes a transformation of its operating model, which is currently being discussed with Orange’s social partners. OBS will no longer be organized by product family, but by geographic area. A small revolution for management accompanied by a training policy to adapt teams to future professions.
Source: Le Figaro
I am David Wyatt, a professional writer and journalist for Buna Times. I specialize in the world section of news coverage, where I bring to light stories and issues that affect us globally. As a graduate of Journalism, I have always had the passion to spread knowledge through writing.