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Sony is an established brand in the audio world, and now it’s targeting a little-studied segment for mass-market companies: hearing aids.
Sonyelectronics thrown in USA their first assistive hearing aids available without a prescription.
These products have been co-developed with WS Audiology (WSA), a leading brand in this segment with over 100 years of experience.
Sony hearing aids
Products are CRE-C10 and CRE-E10supplemented by an application that allows you to adapt them to the speech and environment of users.
These assistive hearing aids are designed for people with mild hearing loss as a quick and easy solution.
How are the Sony models different?
CRE-C10 it is the most discreet and “virtually invisible” design when worn, providing up to 70 hours of continuous use. In the US, it will cost $999.99.
FROM CRE-E10, users will get headphone capability, up to 26 hours of continuous use, and Bluetooth compatibility (only compatible with iPhone iOS). This device will cost a bit more, with an MSRP of $1299.99.
Of course, we will see more brands betting on this type of device after the FDA approved it for OTC sale in 2022.
Source: RPP
I’m Liza Grey, an experienced news writer and author at the Buna Times. I specialize in writing about economic issues, with a focus on uncovering stories that have a positive impact on society. With over seven years of experience in the news industry, I am highly knowledgeable about current events and the ways in which they affect our daily lives.