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This week, Intel held its innovation event, where it presented Raptor Lake (13th generation of processors) and the arrival of a video card Ark A770 among his highlights.
nusgeek took part in a round table with Christoph Schell, Commercial Director Intelto talk about these releases.
Lake Raptor and its value proposition
Raptor Lake was There are six models unlocked for overclocking With Intel Core i9-13900K leads the way, reaching the benchmark price of $589. Currently 13th gen processor Intel is more accessible Intel Core i5-13600KF for $294.
Definitely products designed for gamers and enthusiasts. They will be followed by the most affordable models, possibly in early 2023 if we take into account formulations past.
How do you see the value proposition of Raptor Lake in a fairly competitive market?
“This is the core of the market with a high volume of production. I think Raptor Lake is a very valuable market offering. (…) The response from our OEMs to Raptor Lake has been strong. We need a strong product in the current market conditions, and Raptor Lake helps us with this.” Christoph Schell remarked.
Discrete Arc graphics coming (late), but competitively priced
The innovation also became a platform for the official announcement of the arrival of a video card from Intel Arc A770 with a slight delay.
CEO Pat Gelsinger he highlighted its price ($329), which he considers a fairly expensive market for gamers.
Christoph Schell explains how Intel take on an adventure in this new category for the giant that used to dominate other areas.
“Many do not understand. We are new to this category. (…) We learn and demonstrate what we can do with software.
I learned that in this IDM 2.0 strategy that we have, in some categories we are leaders and in others we are contenders. And in discrete graphics, we are rivals.
I think so Ark A770 it’s a strong product and it’s very well positioned in terms of software. We will definitely win market share in this category. As Pat (Gelsinger) said on stage yesterday, we believe that graphics for gamers (today) is an expensive proposition for consumers, and we are targeting our product at a price that we consider more affordable. (…)
We study in this category. Over time we will become stronger, of that I have no doubt. We are new applicants and we have to be humble to make adjustments based on what the client says.”Shell said.
Source: RPP
I’m Liza Grey, an experienced news writer and author at the Buna Times. I specialize in writing about economic issues, with a focus on uncovering stories that have a positive impact on society. With over seven years of experience in the news industry, I am highly knowledgeable about current events and the ways in which they affect our daily lives.