The National Gendarmerie, very present on social networks since 2010, arrives on TikTok, the favorite network of 16 to 24-year-olds, this Thursday, September 15 at noon.
“Our arrival on TikTok responds to the logic of our proximity, of reaching out to help our fellow citizens. We know that 16- to 24-year-olds are less active on other social networks“General Jean-Valéry Letterman, head of the press service of the Gendarmerie (Sirpa), told Agence France-Presse.
Prevention is a priority
on TikTokwe want to show the scenes of the gendarmerie, the back of the stage, like the preparation of the operation, the gendarmerie seen from the inside.“, he added. As in other networks where the gendarmerie is present, there will be prevention messages, always “this logic of accountability“I mean”report to our fellow citizens– insisted the general.
The first message in the afternoon will be a type of “a trailer showing a panel of different missionscarried out by the gendarmes. Videos will be shown at:two percent per week, knowing that videos on TikTok have multiple lives“, according to the head of the Sirpa Gendarmerie.
The National Gendarmerie has been present on Facebook social networks since 2010 (900,000 subscribers). His presence on Twitter (600,000 followers) and Instagram (260,000 followers) dates back to 2014. It is also active on LinkedIn and YouTube, where it offers long-form content from 2022.
In general, according to General Letterman, the gendarmerie has “5 million subscribers“in social networks that “essential vector of communication“.
Source: Le Figaro
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