At the end of June 2022, more Americans owned an iPhone than a smartphone equipped with the Android mobile operating system. According to a study by Counterpoint Research, the market share of Apple’s iconic product has reached 50% of the total number of smartphones in the US, the first since the 2007 release. This calculation is not based on new smartphone sales, but on all devices in circulation. Therefore, it also takes into account iPhones (re)sold on the used market and kept for several years. Slowly but surely, Apple is expanding its brand footprint into American homes. “Over the past four years, streaming has gradually moved from Android to iOSobserves Jeff Fieldhack, director of research at Counterpoint Research. This is an important event that can be repeated in other rich countries of the world.“. In presenting its latest quarterly results in July, Apple CEO Tim Cook noted that the company had raised funds in June.record number of “converters” (this term refers to consumers abandoning Android for the iPhone, editor’s note) with strong double-digit growth year over year“. However, the company does not disclose specific figures on this topic.
The iPhone 14 was unveiled this week
Over time, the products of the world’s second largest manufacturer after Samsung have become more affordable for some consumers, thanks to the boom in the second-hand market, repair opportunities and diversified pricing policies. The main trend is also to keep your smartphone longer. On average, users keep the same mobile phone for more than two years, compared to around 20 months in 2015.
According to NPD Group data cited by the Financial Times, the installed base of smartphones equipped with the Android mobile operating system, the first of which was launched in 2008, began to surpass the iPhone fleet in 2010. in 2007-2010. Apple’s share was far from 50%, the mobile phone market at the time was still largely dominated by Nokia, Windows and BlackBerry.
Apple will present the latest version of its iPhone 14 models next Wednesday at Apple Park in Cupertino. According to the first impression, the improvements will mainly concern the camera and the design. Apple should also introduce a new version of its connected watch.
The group has focused most of its development efforts on services in recent years. After cloud, music, video, it is also expanding its reach into financial services and healthcare. Its growing iPhone footprint among US consumers is great news for its monetization strategy.
Source: Le Figaro
I am David Wyatt, a professional writer and journalist for Buna Times. I specialize in the world section of news coverage, where I bring to light stories and issues that affect us globally. As a graduate of Journalism, I have always had the passion to spread knowledge through writing.