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Huawei has begun shaping a new path in its strategy in Latin America, and all indications are that the experience will be more focused on electronic business. As part of these decisions, the Chilean media report an unusual movement that is no doubt alarming: huawei Chile Decided to close experience stores on August 31st.
From Pisapapeles and The Update decision huawei on Chilean territory, which establishes the closure of the commercial premises and experience centers of the technology firm. As mentioned in the update, at the beginning of this 2022, it was revealed that Huawei had begun laying off the staff involved in retail outlets, including trainers and other positions assigned in stores.
Huawei does not leave Chile
While the initial data may be alarming, the truth is that Huawei is not ending its operations in Chile. According to a statement released by Pisapapelles, the closure “Experience stores in the country are subject to operational goals.”
Currently commercial activity Huawei Consumer Business Group they focus on online portals such as their official store and the Mercado Libre website in addition to department store outlets.
What is Huawei Consumer Business Group?
As a company, Huawei is a multi-armed monster. In particular, Huawei has the following areas of activity:
Carrier Network Business Group. The device provides wireless networks, fixed networks, global services, carrier software, core networks, and network energy solutions implemented by telecom operators.
Enterprise Business Group. This division is Huawei’s industry sales department.
Consumer business group. This business unit develops and sells phones, tablets, PCs, virtual reality devices, wearables, smart displays, smart audio, smart speakers, and other IoT devices.
Cloud Technology and Artificial Intelligence Business Group. In this case, we are talking about Huawei servers, storage products and cloud services.
In addition to its cloud, telecommunications, B2B, research and development, software, data analytics, and many other divisions; It has a division responsible for offering consumer goods such as phones or wearables. This division “Consumer” is responsible for the delivery of consumer products to the end user.
Within this division, the effectiveness of sales channels is assessed, and there are elements that have contributed to the transition to online shopping in recent years. The pandemic has reshaped our habits, and today e-commerce is a priority.
Huawei Peru: will also close stores?
NIUSGEEK contacted brand representatives who indicated that Huawei Peru is pursuing its hybrid business strategy with a dozen commercial premises available for service and experience in Lima and other cities.
More local announcements from the Chinese firm are expected in the coming weeks. However, there is no official position on the possibility of closing physical stores in the city. On October 8, 2021, Huawei opened its official store in Arequipa and maintained a presence in malls throughout the city.
Source: RPP
I’m Liza Grey, an experienced news writer and author at the Buna Times. I specialize in writing about economic issues, with a focus on uncovering stories that have a positive impact on society. With over seven years of experience in the news industry, I am highly knowledgeable about current events and the ways in which they affect our daily lives.