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Cell Phones: Samsung leads the way in Latin America, where the iPhone is growing bigger and bigger

Samsung, Motorola and Xiaomi are the brands with the largest presence in Latin America. | Font: spill

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Cell phone market Latin America suffered a slight drop in the second quarter of 2022, according to the consulting company’s latest report. Canalis.

The 2.5% drop compared to the same period in 2021 exceeds the 9% global decline.

Samsung leads the region

According to the report Canalis, Samsung remains the leading brand in the region. Although the annual increase in units shipped decreased from 12.5 million to 11.6 million, its market share is 36%.

lenovo (Motorola) also recorded a slight drop in units shipped from 6.9 million (down half a million), but it maintains a solid third place with 22% of the market.

No discussion: Samsung retains leadership in Latin America.
No discussion: Samsung retains leadership in Latin America. | Font: Canalis

xiaomi grew moderately from 5.2 million to 5.3 million and closes the podium with 17%, Canalys points out.

Mansanafor its part, rose 16% from 1.3 million iPhones to 1.5 million. Damian Leiva-Cortez, Senior Analyst at Canalisindicates that brands with portfolios over $500 have benefited more in the region.

also highlights Transmission 1.3 million units shipped. This Chinese company includes companies such as techno, infinix as well as Itelwhich have gained a place in developing countries.

Other brands managed to retain 16% of shipments of 32.2 million registered Canalis in Latin America during the second quarter of this year.

Canalis emphasized growth HONOURwhich reached 4% of shipments in Peru3% in Colombia and 2.6% in Mexico.

Peru: Worst drop in sales predicted in region

Peru It is predicted to be one of the markets where fewer mobile phones will be sold in 2022. Canalis.

According to the consulting company, the market will shrink by 17.5% to 7.8 million units in 2022. By 2023 Peru will recover with 8 million units, up 2.5%.

Forecasts for major markets in Latin America.
Forecasts in the main markets of Latin America. | Font: Canalis

Other countries where Canalis expect a market crash Chile (-8%) and Brazil (-3.1%).

Although it is predicted that Latin America will record a slight increase in 2022 (0.8%), in 2023 it will have one of the lowest growth rates – 2.5%.

Source: RPP

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