The change in tone is radical. In the corridors of the Berlin Electronics Fair (IFA), the main European event in the field, the time has come to highlight environmental commitments, while the topic was little discussed in the last editions, before the pandemic.
During presentations, manufacturers are no longer talking only about Oled, 4K or 8K screen resolution, photo sensors with more pixels or sound quality, but also about respect for the environment, long-lasting products, recycling… Brands are well aware of the urgency to act. climate and meet the demand of consumers who are increasingly sensitive to such arguments. Some will see it as greening, others as necessary commitments in this period marked by the effects of climate change. For manufacturers, it is a matter of finding the right balance between this imperative and the introduction of new products.
Number one in the industry…
Source: Le Figaro
I am David Wyatt, a professional writer and journalist for Buna Times. I specialize in the world section of news coverage, where I bring to light stories and issues that affect us globally. As a graduate of Journalism, I have always had the passion to spread knowledge through writing.