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whatsapp It is no longer a center where you only talk. Now Meta has announced that it will allow its users India buy fruits and vegetables through the app.
Through alliances with Reliance Retail and Jio Platforms, Meta will expand on this tool, which began testing on a very small group of people two years ago.
WhatsApp and e-commerce
Although whatsapp It allows you to contact companies and make purchases, which until now has not been done directly and officially synchronously.
clients in India will be able to view the entire JioMart product catalog at whatsappAdd items to your shopping cart and make payments without leaving your instant messaging service.
“Excited to start our partnership with JioMart in India. This is our first comprehensive buying experience in whatsapp: now people can buy groceries in Giomart right in the chat. Business messaging is an area with real momentum, and chat rooms like this will be the way people and companies communicate for years to come,” Mark Zuckerberg, CEO of Meta, said in a statement.
Alternative to advertising
If successful, the trading system can become the main source of income for whatsapp, which largely avoided showing ads to app users.
About 500 million Indians use the app every month.
Meta is a major minority investor in Jio Platforms, the largest telecommunications subscriber in the country with over 421 million subscribers. JioMart is a comparison with Amazon in the country.
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Source: RPP
I’m Liza Grey, an experienced news writer and author at the Buna Times. I specialize in writing about economic issues, with a focus on uncovering stories that have a positive impact on society. With over seven years of experience in the news industry, I am highly knowledgeable about current events and the ways in which they affect our daily lives.