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YouTube is the new platform favored by teenagers due to declining interest in Facebook.

A Pew Research Center poll found that YouTube has become the new favorite platform among teens. | Font: spill

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YouTube positions itself as the preferred platform for the teenage and youth community due to the decline in interest in facebook, which was previously considered the most important for users in this demographic. Today, young people prefer to use social networks as YouTube, tik tak And up Snapchat instead of choosing the main meta service.

The report is based on a survey conducted Pew Research Center. In it, about 1,316 American teenagers aged 13 to 17 were surveyed about their internet habits. Thanks to this, it was determined that 70% of the respondents prefer to use YouTube, tik tak D Snapchat instead of facebookand that only 32% have the social media app on their mobile phone.

The results from the 2022 survey are too different from the results from the Pew Research Center in 2015, given that it was then found that almost 71% of teen users used facebook.

Social networks
YouTube is the platform of choice for teens, while Facebook has plummeted from the past. | Font: Pew Research Center

Facebook has reduced interest in teenagers

Although Mark Zuckerbergparent company CEO facebook currently known as TargetRequested in 2021 for its main platform to refocus its efforts on attracting a younger audience, the platform has seen this demographic shrink more and more each year until it has dwindled to an alarming level for companies.

While not exactly a social network, teens were the ones who chose the platform the most. YouTube with 95% options. In addition, 19% admitted to being on this page, owned by Google “constantly”. follows him tik tak in second place with 67% of options and 16% who admitted to using it all the time.

However, not everything was so bad for Target as Instagram did position itself positively in the survey, with 62% using it and 10% saying they use it all the time. Snapchat has been another service that has increased its usage among teens since 2015, rising from 41% to 59%.

Others mentioned in the survey include Twitter D tumblrwhich fell by 10% and 9% respectively. Twitter (twenty%), whatsapp (17%) and Reddit (14%) who did not participate in the survey seven years ago.

On the other hand, there are also platforms that have ceased to exist and for this reason were no longer shown in the review. Pew Research Center. For example, in 2015 it also included Google Plus Already Camefrom 33% and 24% respectively.

Social networks
Comparison of 2015 and 2022 American Teen Social Media Use Survey | Font: Pew Research Center

Social networks, an integral part of the life of teenagers

Another section of the survey asked about technology devices teens owned or had access to. smartphones ranked first with 95% compared to 73% in 2015. desktop/notebooks from 90% compared to 87% in 2015, and gaming consoles from 80% compared to 81% in 2015.

In addition, more than half of adolescents (54%) said they would have difficulty quitting smoking. social networksand 36% said they spend too much time on them. As for the number of those who use the Internet daily, it increased from 92% in 2015 to 97%.

We recommend you METADATA, an RPP tech podcast. News, analytics, reviews, recommendations and everything you need to know about the world of technology. To hear better, #StayHome.

Source: RPP

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