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YouTube will work on a kind of online channel store through which its users will be able to purchase subscriptions to various streaming services are currently competing in this market. This initiative is already in development and will be added to the platform in the third quarter of 2022 with the intention of interested companies to join.
The report comes from Wall Street Magazine and claims that the video platform owned by Google has been developing this new section for the past 18 months and has been in talks with the companies behind the streaming services to see if they’ve been involved with the project.
This “channel store” would be a kind of extension of what YouTube you are already doing with subscribers of your own service YouTubeTV. That is, to give the opportunity to purchase subscriptions to additional streaming services, such as hbo max, Netflix or Disney+ from your main application to access all your content.
YouTube will seek an alliance with streaming services
According to the report Magazine, YouTube will strive to present its platform as an ideal way for companies to market their streaming services given that after watching trailers or previews of content that will drop into their catalogs for free on their website or app, users can easily end up paying for a subscription.
The article mentions that companies will obviously have to share a percentage of their profits with YouTube for all subscriptions purchased through their platform, and they will already be discussing how these revenues will be divided. For what is stated in the text, the conditions will differ for each partner as agreed between both firms.
YouTube idea that might be well received
The report mentions that even though they have to distribute some of their profits, more streaming services they are open to the idea of teaming up or partnering with other companies to gain a foothold in this increasingly competitive market. Geoffrey HirshCEO Starsnoted that “Pairing streaming services with other players creates a better experience for users, as well as making providers’ offerings available to a wider audience and reducing subscriber abandonment.”“.
When YouTubeSince the platform is already widely used, it can become an important means of managing these subscriptions among paid users. For streaming providers, making their services more accessible could help them weather what analysts say will be a difficult year for the market due to the loss of subscribers from various sources such as Netflix.
The report says it’s a “channel store” YouTube It will be launched in the last quarter of 2022, but there is still no official confirmation from the platform.
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Source: RPP
I’m Liza Grey, an experienced news writer and author at the Buna Times. I specialize in writing about economic issues, with a focus on uncovering stories that have a positive impact on society. With over seven years of experience in the news industry, I am highly knowledgeable about current events and the ways in which they affect our daily lives.