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Samsung and Apple lead in cell phone shipments in Europe

The cellular communication market has experienced a difficult quarter all over the world. | Font: spill

Data on the European cell phone market confirms the general decline in sales of these devices in the last quarter.

According to data from CounterpointResearch40.3 million were sent Cell Phones in the second quarter of 2022, which is a sharp drop from the 56.6 million registered in the last quarter of 2021.

The market intelligence firm points out that the deteriorating economic climate and geopolitical uncertainty have hit cell phone sales in Europe and globally.

Sales are falling, but the leaders remain

According to CounterpointResearch, Samsung shipped 13 million cell phones, taking 32% of the market.

Mansana It is the second brand with the most shipments with 9.6 million. iphonewhich is 24%.

The fall in sales in the last quarter affected all brands except Xiaomi due to its presence in Eastern Europe.
The fall in sales in the last quarter affected all brands except Xiaomi due to its success in Eastern Europe. | Font: CounterpointResearch

So much Samsung which Mansana were affected by his departure from Russia before the invasion Ukraine.

xiaomi closes the podium with 7.5 million cell phones shipped (19%).

The analyst firm’s report also highlights OPPOincluding one plus(5%) already The real me (3%).

other brands Cell Phones they own the remaining 17% of the market in Europe.

How has everything changed since 2021?

In terms of market share in 2022, Samsung increased its share from 27% to 32%.

Also Mansana managed to increase its presence in shipments in Europemoved from 21% to 24%.

Samsung managed to increase its market share more than in the second quarter of 2021.
Samsung has managed to increase its market share more than in the second quarter of 2021. | Font: CounterpointResearch

Instead of, xiaomi it reduced its supplies from 27% to 19% of the market.

Source: RPP

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