Instagram is halting configuration changes that mimicked its younger rival, TikTok, after a user campaign against the new features. In an interview with the newsletter on Thursday, the app’s owner, Adam Moseri, said that Instagram is going to end the test that displays photos and videos in full screen like TikTok.
The platform will also reduce the amount of content.recommendedusers with its algorithm, at least temporarily. “I am glad that we took a risk. if we don’t fail once in a while, we’re not brave enough– said Adam Mossery to the specialized newsletter Platformer.
The photo and video app, which is owned by social media giant Meta (Facebook), came under fire this week when celebrities Kim Kardashian and Kylie Jenner called for it to:become instagram again” and to “stop trying to be TikTok“, a message that was widely applauded and shared by users.
Meta, like Google on YouTube, has already copied TikTok’s engaging short video format, “Reels:” and “Shorts“, accordingly. In late January, the California-based group realized that certain competing platforms were hurting its growth, particularly among younger audiences.
“Step Back”
“People have many choices about how they want to spend their time. And apps like TikTok are growing really fast.Mark Zuckerberg, the founder and head of Meta, emphasized. Unlike traditional social networks, TikTok does not highlight users’ contacts. Its success is largely due to its algorithm, which selects video creators based on people’s tastes.
Mark Zuckerberg confirmed this orientation on Wednesday. He said that currently about 15% of the content seen by Facebook and Instagram users comes from algorithm recommendations. “It is expected that these indicators will at least double by the end of the year.“, he elaborated. But the company, which did not immediately respond to AFP’s request, appears to have finally decided to move more slowly.
“We have to take a step back (…) and come back with a new resolutionAdam Mosery noted on Thursday. “All these worries will be easedInsider intelligence analyst Debra Aho Williamson assessed the user slingshot on Wednesday. “But it shows that Instagram must succeed in its evolution at the risk of losing its biggest fans.“. “Facebook’s US user base is barely growing, and while Instagram is helping to propel the ship, we’re starting to slow down among teenagers and young adults.“, he elaborated.
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Source: Le Figaro
I am David Wyatt, a professional writer and journalist for Buna Times. I specialize in the world section of news coverage, where I bring to light stories and issues that affect us globally. As a graduate of Journalism, I have always had the passion to spread knowledge through writing.