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Apple prepares to fight US regulation with an army of lobbyists

Apple is having a good time, but new legislation could cause problems. | Font: Mansana

Apple is worth $2.51 trillion (yes, trillion) in the stock market, but remains wary of possible regulation USA.

Questions to Mansanalargely due to possible dominance with a closed ecosystem, forced the company to react proactively and hire more lobbyists than ever.

Apple buys influence

As noted Bloomberg, Tim Cook he became one of the most active leaders in politics in recent years.

CEO Mansana saw the company hire some former assistants Congress from USA with good contacts.

In the first half of this year, Mansana he spent $4.6 million to gain influence in Washington, up $1.5 million from the same period in 2020.

What does Apple want to avoid?

In recent years, there have been more provisions in the legislation regulating large technology companies and, obviously, Mansana Not for free.

The Senate is expected USA Vote legislation before August to stop tech giants from using their platforms to undermine competition.

This is very relevant for Mansana and the control you have in your app store. iPhone D ipad they cannot install applications outside the company’s repository. While this provides a more secure experience, it puts the user in a dominant position. Mansana.

Mansana reported revenue of $191 billion in 2021 in just iPhonebut its service segment is becoming increasingly important, with 68 billion injected that same year.

Mansana takes a 30% commission on purchases in its app storealthough it introduced a 15 percent cut for “small businesses” that bill less than US$1 million a year.

Apple vs. Epic Games: previous battle

In 2021, a lawsuit epic games a Mansana on how the App Store is being handled in a battle that included deletion Fortnite repository.

Oh sure Mansana He was cleared of most of the charges. Judge Yvonne Gonzalez Rogers of California pointed out that he did engage in anti-competitive practices by preventing developers from linking other payment methods (other than the App Store) in their apps.

Source: RPP

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