Caught by the patrol. E-commerce site Amazon made changes on Friday to allow its European customers to more easily subscribe to its paid service.Prime“. A platform that for €49 per year allows users to receive orders faster, access the catalog of movies and series or even read e-books.
Last year, the European Commission took an interest in the commercial practices of the American giant after a complaint filed by the European Bureau of Consumer Unions, the Norwegian Consumer Council and the Transatlantic Consumer Dialogue.
Prominent “cancel” button
Brussels said in a press release on Friday that“Amazon is committed to aligning its cancellation practices with EU consumer protection rules (…). via button “cancel» clearly visible and unambiguous”. The company was accused of being disrespectful EU consumer protection rules, including the Unfair Commercial Practices Directive“. In other words, Amazon “Many barriers to unsubscribing have been created, including complex navigation menus, confusing wording, confusing choices and repetitive soft prompts.”
After negotiations with the European authorities, Amazon changed gears. Even if the platform had already started changing its interface for several months. This one “Will now allow consumers to unsubscribe in two easy steps using a clear and visible unsubscribe button.” emphasizes the executive body of the European Union. For Justice Commissioner Didier Reynders, it also provides an opportunity to dot the i’s; “Consumers should be able to exercise their rights without being pressured by platforms (…). One thing is clear, manipulative processes or “user traps” must be prohibited.
Source: Le Figaro
I am David Wyatt, a professional writer and journalist for Buna Times. I specialize in the world section of news coverage, where I bring to light stories and issues that affect us globally. As a graduate of Journalism, I have always had the passion to spread knowledge through writing.