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TikTok releases their first album with Warner Classics

After conquering the social network market, TikTok tries to enter the music market. The app, which has one billion active users, announced the release of its debut album on Friday. The disc is titled TikTok Classics – memes և viral hits is a partnership with Warner Classics. It consists of 18 tracks that made noise on the platform. All have been reinterpreted by the German Babelsberg Film Orchestra. « The first singles will be available for download on July 8 on various streaming platforms. The album will be available in stores և for broadcast in August 2022. “, – reports the social network. The selling price of the disc is not known yet.

Internet users will be able to find popular songs such as: Without roots By Alice Merton Rooms: By Danilo Stankovic orWellerman Sea Shanty:By Nathan Evans. What do all these songs have in common? They have generated billions of views and are used in a huge number of short videos. This is the great strength of the platform. It allows you to create trends from new և old titles. Three-quarters of users would find new artists through the app.

These new listeners are not locked in the app, they continue to listen to music on streaming platforms. Opportunity to generate additional revenue for right holders, not to mention profitable licensing agreements between TikTok’s “large companies”.

Source: Le Figaro

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