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SEGA plans to buy the creators of Angry Birds for a billion dollars

Rovio has had a financial loss in 2022. This purchase could have allowed him to get out of the water. | Fountain: Rovio

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The mobile gaming giants are moving in interesting ways. Newspaper report from Wall Street Journal notes that Sega wants to buy Roviocreators angry BirdsFor one billion dollars.

The potential sale was reported this Friday and could end next week.

Looking for Rovio

RovioThe Finnish company, which went public in 2017, has seen great success with its mobile gaming franchise. angry Birds.

Since its debut in 2009, the game has inspired numerous spin-off games as well as TV shows and movies. In 2019 Rovio launched an augmented reality version of the famous mobile game.

During 2022 Rovio It was almost sold to market competitor Playtika, but negotiations for $800 million never ended.

Ten years after the release of the game Rovio reported a 48% year-over-year drop in quarterly profits, blaming the decline in difficulty attracting new players. Therefore, she removed the original game from mobile platforms so that users can buy new versions.

Sega wants to compete

Sega Sammy Holdings, formed by merger Sega and Sammy Corporation in 2004, best known for its games and films. Sonic the Hedgehog.

The cellular giant’s presence could help it continue to value itself in the marketplace and compete with other billionaires like Microsoft, which is leading the way in buying Activision Blizzard, which includes King, the creator of Candy Crush. Recall also that the purchase of a Japanese company by a company founded by Bill Gates has been repeatedly rumored.

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Source: RPP

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