Google will follow the path of Microsoft with Bing and add artificial intelligence to its search engine

Google continues to maintain a somewhat idiosyncratic position in the midst of the rise artificial intelligence and, above all, after the application of this technology by one of the competitors: bing from Microsoft. For this reason, although currently chat bot from AI called “Bard” still works independently, in the near future the company will integrate this technology into its own browser.

As it turned out Sundar Pichai -CEO Google- in an interview with Wall Street JournalThe company is preparing to launch its own language model of artificial intelligence in your browser. Thus, the user experience when making requests will change significantly, since instead of lists full of links to various websites, it can generate a more concise or “human” response.

Google search will get the same approach as Microsoft’s Bing.

Although the information came from the boss himself Mountain Viewthe truth is that the chief did not dare to give a specific arrival date Bard his search engine because he indicated that it was still in the testing phase. Google they are still experimenting with search performance with follow-up questions after the initial query to get an idea of ​​the improvements they can get with the chatbot.

for now, google bard It is still in testing phase and only users from certain countries can use it. This is due to the fact that during the official presentation of the chatbot AI introduced numerous failures that even ended up affecting Google in the stock market. A technology company will devote most of its efforts to improving its system in order to be able to stand up to its competitors such as ChatGPT from Open AI And binchat from Microsoft.

It is important to emphasize that Pichai did not specify how the integration takes place AI in the search engine Googlebut it will most likely be similar to what we have already seen with bing from Microsoft.

AI will revolutionize how you use Google Search

Implementation Bard seeker Google it will be a revolutionary change in how you use this popular platform. The chatbot still remains on a separate and independent website that does not interact with the company’s search engine, which is probably its most important advantage, given that it is the most successful in this market and practically dominates the Internet with its positioning algorithms.

Inclusion Bard V Google search this will allow this artificial intelligence, with proper training and consideration of its biases and limitations, to determine what information is relevant and which web pages it will use as a source to return responses to user queries. Undoubtedly, the way SEO will undergo drastic changes.

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