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Despite a less favorable global economic outlook, premium cell phones are gaining more and more space.
A Counterpoint Research report indicates that for the first time Cell Phones that are worth more than $600, which he classifies as premiumwhich accounts for the majority of sales revenue in 2022.
premium mobile phones accounts for 55% of global sales revenue, the consulting firm says.
“Despite tough market conditions in 2022, affluent consumers have been more immune to macroeconomic hardships than lower-tier consumers. Consequently, sales in the premium market rose while those in the entry-level and mid-range markets fell,” Counterpoint Research explained in the report.
This also means an increase in the number of premium devices sold, with this category accounting for 21% of unit sales. In 2016, it was barely 7%.
Apple captures the premium market
When we look at market share, Mansana dominates premium segment by 75%, which is growing from year to year, according to Counterpoint Research.
Samsung is the other player with significant participation, with 16%. Huawei complete the podium with 3%.
xiaomi, Honor And Google These are the brands that are saved from the “others”.
Although it is clear that Mansana has most of premium segmentCounterpoint Research believes that the emergence of an increasing number of alternatives folding android may shift the trend a bit.
Source: RPP
I am Ben Stock, a passionate and experienced digital journalist working in the news industry. At the Buna Times, I write articles covering technology developments and related topics. I strive to provide reliable information that my readers can trust. My research skills are top-notch, as well as my ability to craft engaging stories on timely topics with clarity and accuracy.