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Microsoft will take on Google and Apple with its own mobile app store

Microsoft and its Xbox arm will create their own mobile app store to ensure that Fortnite and the Apple App Store don’t happen again. | Fountain: Hide | Photographer: RUBAYTOOL AZAD/ALEXANDER SIFUENTES

Microsoft will develop a smartphone app store that will compete with Game Store from Google V android And app store from Mansana V iOS. While there are other, lesser known platforms that distribute mobile phone software, the ones mentioned above are the most relevant and will be the target against which the new Redmond digital store will compete in the market.

As he stated in an interview with the publication Financial Times, Phil Spencer -Executive Director Microsoft games and head Xbox- would be interested in the development of this platform. Spencer’s idea is that all content from the technology firm’s video game division and other third-party development studios can be enjoyed “on any screen,” including mobile phones.

Microsoft and its plans for the mobile market

During a conversation with the aforementioned portal, it was suggested that the project could take place, since various companies began to have problems with mobile digital distribution platforms. Most notable was the case of Fortnitewhich led to epic games And Mansana face each other in court a few years ago.

Phil Spencer He noted that his mobile app store will take into account the digital future that will come in the coming years, when smartphones are predicted to be “more open”. The Executive Director explained that in order to submit this, he would be waiting Digital Markets Law belonging European Union which was established in 2022 and is aimed at fairer competition in the markets and the eradication of monopolies.

New steps ahead of the Microsoft deal – Activision Blizzard

According to the executive director Microsoft games in an interview future regulation Europe It will be easier for companies to create alternative mobile app stores. Game Store from android And app store from iOS. So more situations like Fortnite on the platform of Mansana which ultimately caused a stir in the tech industry.

While the proposed European Union law is under development, Microsoft He has yet to finalize details on other issues related to his business. On the one hand, this is the introduction of artificial intelligence ChatGPT and its improved version in their products.

Parallel, Microsoft hopes to complete – possibly – an acquisition Activision Blizzarda company that owns some of the most important franchises in the video game industry such as Warcraft, Overwatch and of course call of Duty. This also applies to the firm’s mobile games such as Diablo Immortal, Call of Duty: Mobile And candy crush from the King company.

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Source: RPP

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