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HBO Max ready to change in the midst of a new streaming war. With many competing services, the brand is preparing to merge with opening+ in one app coming this year.
bloomberg has revealed a lot of information ahead of what will be the official announcement on April 12, and this is what we can know for now.
HBO Max and its changes
New from the first moment HBO Max WITH Discovery+ takes on a simpler name: Max.
According to the report, Max will have three subscription types. The first, basic with ads, will cost $10 in the US. The second will be standard, no ads, for $16 per month, and the third will be premium at $20, making it the most expensive on the market today.
The application itself will have similarities with the platform Disney+, labeled Warner Bros. Discovery as individual tiles. These will be: HBO, Discovery, DC Comics and Warner Bros.
Warner Bros. Discovery You want all your content in one place so that the user doesn’t have to sign up twice. Recall that the company owns HBO, Warner Bros., Discovery, DC, CNN, WB Games, Turner Sports, Cartoon Network, HGTV, Food Network, TNT, TBS, Turner Classic Movies, Wizarding World, Adult Swim, Eurosport, Magnolia, TLC . , Animal Planet, ID and more.
Possible Discovery application
Although, on the one hand, the company Warner Bros. Discovery This speeds up the merger between platforms, on the other hand, brand representatives want the first platform not to be completely closed and at the same time remain independent.
Wall Street Magazine notes that the company strives to support the version Discovery+ in operation even after the merger, so as not to lose those 20 million subscribers that the company has and who could not renew and pay more for the service.
At the company’s last meeting to present its earnings to investors, David Zaslav, President and CEO Warner Bros. Discovery- mentioned that the merger of both streaming services will be launched in the US in the second quarter of 2023.
According to the portal Fierce Wirelessthe combined streaming services have a current active user base of 94.9 million; most of them from the first platform.
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I am Ben Stock, a passionate and experienced digital journalist working in the news industry. At the Buna Times, I write articles covering technology developments and related topics. I strive to provide reliable information that my readers can trust. My research skills are top-notch, as well as my ability to craft engaging stories on timely topics with clarity and accuracy.