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YouTube Music finally announces the arrival of podcasts on its platform

YouTube Music is gearing up to host audio and video podcasts as an alternative to Spotify and Apple Music. | Fountain: Hide | Photographer: ALVARO REYES

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Youtube music It’s taken too long, but we’re finally in podcast territory. While there are already thousands of programs on the Google video platform with this format that already have thousands or millions of hits per episode, its audio streaming service still doesn’t officially have them despite its popularity on other apps like Spotify And Apple Music. Fortunately, things will change soon.

as announced Kai cartridgepodcast manager for YouTubelast Thursday, February 23rd at hot pod summitthe service will finally adopt a format that continues to gain popularity around the world. “Soon we will start including audio and video podcasts in Youtube music for users in the US, making podcasts more accessible and discoverable, and more regions in the future.”company representative said Engadget.

“This will help podcasts that users already love on YouTubeavailable wherever you want to listen”representative added.

YouTube Music prepares to welcome podcasts

The aforementioned portal also highlights that the tools for creating podcasts YouTube Studio and content creators will be able to add audio podcasts to the standard video platform Google through channels RSS at the end of 2023. “Podcast playlists will be able to use current and future features YouTubesuch as youtube.com/podcasts posting, podcast tags, and in-app posting. Youtube music”the representative said.

middle TechCrunch indicated that the mobile application Youtube music This will allow you to listen to podcasts in the background (by minimizing the app or using others on your mobile phone), but you will need to have a paid subscription to the service to reduce the amount of ads that will play in the middle. episodes.

More about podcasts on YouTube Music

In addition to all of the above, it seems that users Youtube music They will be able to switch between video and audio versions of podcast episodes that have been uploaded to the platform. This will be very useful if the user decides that he prefers to see the participants of the show or just listen to them, starting the episode exactly where he left off in another format, and vice versa.

At the moment it seems that YouTube does not seek to follow in the footsteps of its service competitors, such as Spotify And Amazon with exclusive and original podcasts. This may be transcendent in determining whether Youtube music could have a significant impact on the podcast market, which Spotify and Mansana For a while they dominated. However, the ability to host episodes in audio and video format, as well as the vast reach of the video platform, may be enough to stand up to opponents.

We recommend you METADATA, an RPP technology podcast. News, analytics, reviews, recommendations and everything you need to know about the tech world.

Source: RPP

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