BeReal: According to research, 88% of users still use the social network on a daily basis.

Be real It was born as a response to the over-editing and retouching of photos that has become so popular on social networks in favor of spontaneity and improvisation. The statement was seen as “anti-instagram” during its peak in 2021 and consecration in 2022. His concept led to him getting a respectable user base made up of people who were also exhausted by the platform trend. Target and they were looking for something else.

Now a new study photo help revealed interesting details about the use Be real today and, above all, how he is maintained now that his greatest moment of popularity has passed. This report was prepared based on the experience of 900 users of the social network in order to analyze whether it can become the next great platform, whether it will maintain its position or eventually be forgotten.

Where is BeReal in 2023?

The study showed that 88% of users Be real open the app every day. This is very important considering that the social network was downloaded about 53 million times worldwide until October 2022. However, despite this, only 77% of users entering the platform take photos daily, which is a characteristic feature of the application.

Precisely because of the ability to post only once a day and therefore interact with less content, people using the platform typically only spend 20-40 minutes a day on it. For comparison, the average user time instagram is 29 minutes while in tik tak they are processed up to 52 minutes. From my side, YouTube He spends an average of 19 minutes a day on the app.

Other survey data mentions that 35% of those surveyed believe that notifications about “Time to be real”the alerts the app sends to remind users to use it are helpful, with 23% saying they motivate and 18% say they encourage.

Other details of the BeReal study

Because Be real it is a platform that goes right against the trend social media more traditional with only one post per day, the study also mentions that an average of 43% of men and women repost on the app 3 or 4 times before posting within a two-minute countdown.

Finally, it is worth noting that 82% of users admit that they were waiting for an interesting moment to post a photo at least once, and 68% of those surveyed experienced longing in Be real seeing posts and thinking that other users are experiencing more interesting moments. 35% indicate that this feeling is more intense than in others social media.

We recommend you METADATA, an RPP technology podcast. News, analytics, reviews, recommendations and everything you need to know about the world of technology.