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Instagram shuts down its online shopping service: it wasn’t what they expected

Online shopping features appeared on Instagram during the pandemic. | Fountain: Photo of Georgia by Lotz on Unsplash

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Target announced that it would no longer allow people to buy items live instagram from March 16th.

From that date, stores will not be able to label any items in their lifetime: they will have to wait late or rely on links in comments to purchase items.

In accordance with instagramThis change will allow to “focus” on the main functions of the social network.

Initially, the app gets frustrated with in-app purchases.

At the moment, instagram removes the shopping tab from the home screen. Shopping is still a part of these social media apps in messages, videos and stories, but Target increasingly uses a “back to basics” approach.

Buying tools came to instagram in 2020 when the pandemic prompted users to look for online stores.

Cost reduction

Target He is looking for ways to cut costs as the tough economy and investments in the metaverse are impacting his bottom line, and he is particularly keen to cut initiatives that are underperforming.

But this company is not the only one that has problems with purchasing functions. At the end of last year, TikTok was ready to start online shopping in North America, but only using outsourced technology. Sources Financial Times said last summer that the Chinese company was cutting back on its plans amid poor UK recognition and a massive employee exodus.

We recommend you METADATA, an RPP technology podcast. News, analytics, reviews, recommendations and everything you need to know about the world of technology.

Source: RPP

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