adUnits.push({
code: ‘Rpp_tecnologia_mas_tecnologia_Nota_Interna1’,
mediaTypes: {
banner: {
sizes: (navigator.userAgent.match(/iPhone|android|iPod/i)) ? [[300, 250], [320, 460], [320, 480], [320, 50], [300, 100], [320, 100]] : [[300, 250], [320, 460], [320, 480], [320, 50], [300, 100], [320, 100], [635, 90]]
}
},
bids: [{
bidder: ‘appnexus’,
params: {
placementId: ‘14149971’
}
},{
bidder: ‘rubicon’,
params: {
accountId: ‘19264’,
siteId: ‘314342’,
zoneId: ‘1604128’
}
},{
bidder: ‘amx’,
params: {
tagId: ‘MTUybWVkaWEuY29t’
}
},{
bidder: ‘oftmedia’,
params: {
placementId: navigator.userAgent.match(/iPhone|android|iPod/i) ? ‘22617692’: ‘22617693’
}
}]
});
Although, on the one hand, the company Warner Bros. Discovery speeds up platform merging DiscoveryPlus And HBO MaxOn the other hand, brand representatives want the first site not to close completely and remain independent at the same time.
Wall Street Magazine notes that the company strives to support the version DiscoveryPlus in operation even after the merger, so as not to lose those 20 million subscribers that the company has and who could not renew and pay more for the service named Max.
Doubts about the model
Warner Bros. Discovery afraid that users will decide not to pay more to also see the content HBO Max which will be included in the unified platform.
While “most” of Discovery Plus content will be available on Max, a significant portion will remain on the old DIScovery Plus platform, which ranges from $5 to $7 a month depending on whether you want ads or not.
Max pricing has yet to be announced, but with subscriptions to HBO Max $10 to $16 per month, it’s easy to imagine some of our clients DiscoveryPlus resist the idea of paying more to jump on a platform they didn’t exactly ask for.
Is Discovery Plus more valuable than HBO Max?
Apparently it’s more important to the company behind it to keep this app than HBO Max, which is meant to be closed after passing its contents to Max.
At the company’s last meeting to present its earnings to investors, David Zaslav, President and CEO Warner Bros. Discovery- mentioned that the merger of both streaming services will be launched in the US in the second quarter of 2023.
According to the portal Fierce Wirelessstreaming services HBO Max And DiscoveryPlus collectively they have a base of 94.9 million active users; most of them from the first platform.
We recommend you METADATA, an RPP technology podcast. News, analytics, reviews, recommendations and everything you need to know about the tech world.
Source: RPP
I am Ben Stock, a passionate and experienced digital journalist working in the news industry. At the Buna Times, I write articles covering technology developments and related topics. I strive to provide reliable information that my readers can trust. My research skills are top-notch, as well as my ability to craft engaging stories on timely topics with clarity and accuracy.