“Selective and Focused”: Samsung Mobile Experience Global President Discusses Future with RPP

Importance Samsung in the technological world. The South Korean company remains the world leader in cell phone supplies and together with other manufacturers, a difficult year 2023 awaits.

RPP news took part in an exclusive session with TM RoPresident of Mobile Experience Samsungwhere they talked about the current catalog of the company that presented its Galaxy S23 in San Francisco, along with current complications and his vision for the future.

Samsung changes the offer of mobile phones

Galaxy S23 they represent the brand’s premium offering when it comes to non-folding phones. Asked about this year’s offering in the premium mid-range segment, TM Ro explained the strategy Samsung.

Based on our research and analysis, we determined that instead of offering multiple models in Kit, it would be better to be selective and targeted. This will allow us to refine and highlight each model in the series, differentiating the competitiveness and different factors of each product.

We believe that this will provide more benefits for the consumer, since samsung mobile as a business.

Being more specific. Our surveys have shown that customers in the price range Galaxy A70 would prefer last year’s flagship (eg. Galaxy S22), for the previous year (Galaxy S21) or FE series.

Since users prefer these models more, we are working on their further development, which can cover the segment A70.

As for the Latin American market, we understand that premium products are important here, as well as past flagships and models. FAITH. We will strive to strengthen our competitiveness in this segment.

This assumes 2023 without Galaxy A74 and with new Galaxy S FE. Since launch Galaxy S21FE as of early 2022, we have not seen a new model in this range.

Metaverse and 5G for Samsung

For TM Ro, arrival from metaverse and “immersive experiences” are associated with wider adoption 5G networks.

We believe that this year will be significant. Many analysts predict that demand for cell phones 5G it will exceed 50% of the entire cell phone market.

And about the arrival 5G to more price ranges, singled out Galaxy A14 5G which carries this connectivity in the input range. However, the top official Samsung assured that they will continue to offer models LTE (4G) in markets where this technology dominates.

Samsung faces bad weather

Even though he is the world leader, Samsung It is not free from the consequences of an unfavorable global economic climate.

TM Ro responded regarding these issues and the vision of the company.

We see inflationary pressures, currency issues and geopolitical risks along with rising commodity prices. The mobile industry is not immune to its effects.

We started noticing problems in the second half of 2022, which we believe will continue into the first half of this year.

With the economy slowing down and the mobile industry declining in demand, I believe consumers will become wiser and more careful in their choices, choosing absolutely necessary products that will give them the necessary value.

In the current situation, I believe that customers will choose Samsung Mobile products based on the strength of our brand, customer relationships, and the competitiveness of our products.

Samsung Seeks an Open Ecosystem

Shouldn’t have mentioned Mansana When TM Ro spoke about the choice Samsung embrace open ecosystems. This included recent partnerships with Qualcomm And Google develop “augmented reality”.

Chapter samsung mobile reaffirmed the commitment Samsung.

Essentially, the smartphone is based on an open ecosystem where the customer is free to choose the features and services they need. They can download them from the repository as applications or services and are free to use them as they see fit. The cell phone is built within this open ecosystem in which it should remain.