Samsung, Qualcomm and Google Join Forces for ‘Augmented Reality’

Samsung aims to give augmented reality a new experience that combines the capabilities of augmented and virtual reality and will soon become a cornerstone metaverse In learning. To do this, he announced in the recent Unpacked a joint alliance with Qualcomm and Google to develop the XR experience.

According to reports, these three companies will share their experiences. Based on Qualcomm AR/VR processors and software developed by Google, Samsung will build devices that combine these capabilities.

During the presentation of S23, Christian Amon from Qualcomm took the stage to share some details: “We are working to create a new era of highly immersive digital technologies that blur the line between our physical and digital worlds. With our Snapdragon XR technology, amazing Samsung products, and the expertise of Google, we have the foundation to bring this opportunity to life.” said the president and CEO of the processor company.

A similar vision was shared by Hiroshi Lockheimer, Senior Vice President of Android, who was thrilled. “Work with our partners to create next-generation immersive computing experiences that will further empower users with Google.”

Past Samsung, Qualcomm and Google

These three companies have been influential in the XR world for years, but each has been looking for its own formula based on their experience. In the case of Qualcomm, they introduced an augmented reality system that effectively redistributes components in the lens barrel to improve the autonomy, performance and connectivity of devices that, through WiFi 7, access data from the phone while processing information in real time. the headset itself.

Google’s work on VR app development software was evident when initiatives like DayDream and Cardboard for VR were introduced. Lenovo has been one of the most committed to these Android based mixed reality systems.

For Samsung, this is an opportunity to safely reconnect with that kind of experience. In 2015, the company introduced its Gear VR headset to the world, although the format didn’t catch on. Two years later, they announced the HMD Odyssey to compete with the HTC Vive system, but it also failed to make a name for itself in the global market.

For TM Ro, the President of Samsung, this collaboration makes sense due to the close cooperation of both companies with the South Korean brand for many years. In Qualcomm’s case today, we’re talking about a processor tailored to the needs of the S23 line, while Google was able to bring in Samsung as a primary partner in developing Android capabilities for phones and watches.

“Each player takes the lead in each category and then we will work very closely across the categories.” Ro told CNET in an interview. “This is more of a declarative announcement about how we are going to get things right in an attempt to build the XR ecosystem.” added.