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Disney announced that it will change the way ads are shown to subscribers to its ad-supported streaming service plan. disneyplus.
Now the company will send this information based on the age, gender and orientation of users and their children.
New Disney Plus Promotional Model
Rita Ferro, President of Advertising Disneynoted that this change would be progressive.
In the next weeks, “it will be something basic”: age, gender and geographic segmentation.
By July, the model will “expand the full set of targeting options” already available from Hulu, also owned by Disney.
This will include automatic bidding for specific audiences, third-party data integration, and options to target specific types.
Disney indicated that the characteristics of the population will be divided by demographics, purchasing behavior and psychographics.
with exceptions
Disney claims to have identified and assigned special identification numbers to 100 million US households, 160 million TVs and 190 million mobile devices for advertisers to choose from, according to Ferro.
The representative indicated contraption which will prevent advertising from being targeted to children under 17 years of age.
Up to date Disney did not announce the number of people who signed up for the $8/month ad model, which launched on Dec. 8.
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Source: RPP
I am Ben Stock, a passionate and experienced digital journalist working in the news industry. At the Buna Times, I write articles covering technology developments and related topics. I strive to provide reliable information that my readers can trust. My research skills are top-notch, as well as my ability to craft engaging stories on timely topics with clarity and accuracy.