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Elon Musk lifted the ban on political advertising in Twitter after a three year break.
The new owner of the social network is loosening its grip on advertising with one goal: to increase its ever smaller cash income per year.
Politics and announcements on Twitter
According to the security service Twitterthe platform will “expand the amount of political advertising allowed and loosen its rules in this regard.”
“In the future, we will align our advertising policies with those of television and other media,” Twitter Safety wrote on its Twitter account. Twitter. It is under the control of the Federal Communications Commission.
Income Elon Musk to the company has led to a deterioration in the financial situation of companies, while many brands and advertisers are on the run due to its controversial policies.
The tycoon is looking for ways to cut costs, such as refusing even cleaning services, while wanting to get the maximum possible income.
ban for years
The ban on political ads was introduced in 2019, when Jack Dorsey was still running the company he founded.
In his opinion, “the dissemination of political messages must be earned, not paid.”
Political advertisers spend billions of dollars a year. In 2022, digital advertising for all US political campaigns exceeded $3 billion, according to Insider Intelligence. More than $1.5 billion was spent on the 2020 US presidential race alone, mostly on digital and TV advertising.
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I am Ben Stock, a passionate and experienced digital journalist working in the news industry. At the Buna Times, I write articles covering technology developments and related topics. I strive to provide reliable information that my readers can trust. My research skills are top-notch, as well as my ability to craft engaging stories on timely topics with clarity and accuracy.