For Generation X, those in their forties and fifties, the blue-white-red circular logo is a shot of nostalgia, a gateway to a world of happy memories, vacations in the mountains, with family, or at summer camp listening to Abba and Oasis; It was a time of hand-sized skis, stiffer-than-fair boots, and poorly groomed pistes. Fusalp and a few others monopolized the winter sports market. It wasn’t the fashionable label, it was just staying at winter resorts.
An image far removed from what new customers perceive. It is true that skiers still find happiness in the Fusalp stores in Val d’Isère, Courchevel or Megève, but after being taken over by Sophie Lacoste, her brother Philippe and Alexandre Fauve in 2014, the summit brand has come down to the valley, investing; the asphalt, the street, and forms an identity that is both more urban and more luxurious. They testify to the last…
Source: Le Figaro
I am an experienced author and journalist with a passion for lifestyle journalism. I currently work for Buna Times, one of the leading news websites in the world. I specialize in writing stories about health, wellness, fashion, beauty, interior design, and more. My articles have been featured on major publications such as The Guardian and The Huffington Post.