His white shirt, specially designed by KL, his skinny jeans, his black jacket and his tan are never far behind Karl Lagerfeld. A staunch member of the Kaiser’s inner circle, Eric Pfrunder shaped Chanel’s modern image alongside him.
Born in Algeria in 1948, the feat of the first weapon in the form of this autodidact. While working at her brother’s company, she convinces American designer Norma Kamali (a one-piece swimsuit worn by Farrah Fawcett, here she is) to parade her models in her senior’s factory. After this first successful entry, he looked after the image of various brands, including Ungaro, before landing on rue Cambon in 1983, at the same time as Lagerfeld. At that time, the Parisian house did not have the aura of today, and the young man freely renovated the aura of the Coco brand, which at the time focused on perfume.
In the future, he is also the one who will pass KL behind the lens. Tired of seeing him complain about the quality of collection catalogs, Pfrunder challenges him to do better. “I told Carl. Okay, do it nowHe confided in WWD magazine in 2015 during a retrospective of Lagerfeld’s photographic work. Then no photo session, namely 7L, the space that combines the bookstore and Karl Lagerfeld’s photography studio, h. No. 7 rue de Lille in Paris really wouldn’t be the same without the presence of this man of the sun.
Eric Pfrunder, appointed artistic director of Chanel alongside Virginia Viare upon Lagerfeld’s death in 2019, retires in 2021. After the news of his disappearance, the current president of the House of Paris, Bruno Pawlowski, expressed the following.From 1983 to 2019, nearly thirty-six years of creating images for the Fashion division, Eric Pfrunder has been a very active contributor to the trio he created with Karl Lagerfeld and Virginie Viard, taking Chanel to a new level. the ultimate fashion designer. A man of conviction and loyalty, a passionate worker,Vorarbeiter’ In the fond words of Karl Lagerfeld, with whom he loved to associate, Eric tirelessly put his confident and precise eye to the service of Chanel excellence, generously sharing his knowledge and intuition with the image team and, more broadly, the fashion department. His contribution to the house of Chanel is enormous. We express our deepest condolences to his family and loved ones.»
Source: Le Figaro
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