On December 3, the luxury brand presented its Fall 2023 menswear collection, designed by its artistic director Kim Jones, in the luxurious surroundings of Giza.
The first for Dior. Not for the Pyramids of Giza, the mythical sites of ancient Egypt that regularly serve as a pharaonic stage for concerts, exhibitions or fashion shows, turning heritage into a showcase for global attention. Thus, the spirits of the pharaohs of Cheops, Khafre, and Merinos occupied the front row on this Saturday, December 3. The French label presented its fall 2023 men’s collection at the foot of the Egyptian pyramids of Giza, in the middle of the desert, a few kilometers from Cairo. Guests including pilot Lewis Hamilton, actors Robert Pattinson (who came with his beau Sookie Waterhouse) and Benoit Magimel and models Naomi Campbell and Laila Moss were invited to land just after sunset for the very first event. Dior fashion show organized in Egyptian soil.
Presenting his collection in Cairo, Kim Jones is understood to be keen to extend the French house’s connection to Egyptian culture, which was forged in the 1950s by designer Christian Dior, one of whose silhouettes bears the name. Cairo.” Kim Jones also expressed her love for the site, which she says she discovered as a child while traveling with her hydrogeologist father.
Video: Dior’s Fall 2023 Men’s Show in Egypt
From John Galliano to Kim Jones
A day before the fashion show, the brand presented the “Dior Tears” mini collection created with Tremaine Emory at the Grand Egyptian Museum, a major cultural venue since 2002, which will soon open its doors. Twenty years is also the time that separates Kim Jones’ menswear collection from John Galliano’s 2004 pharaoh-themed spring-summer haute couture. Here, Kim Jones inserts her references into the fictional universe of Frank Herbert’s saga, Sand dune. But also, shall we say, very real astronomy, jackets printed with photos of galaxies taken by NASA’s telescope. A line between the (extraterrestrial) myths surrounding ancient Egypt and Mr. Dior’s passion for astrology.
Heading to Africa
And after Dior, Chanel. It’s Dakar that will host Chanel’s Métiers d’art show on December 6. Here again is an unprecedented event in the history of the brand, which intends to demonstrate its “attachment to the influence of this exceptional artisanal heritage throughout the world”. Africa, a new area of luxury industry attractions. It is certain that the fashion shows of Dior and Chanel find their place among the events organized by the French nails this year. In July 2022, the Moroccan desert was also the backdrop for the men’s show for Saint Laurent. It should be remembered that Africa is also an emerging luxury market.
Video: Dior show, Paris Fashion Week Spring-Summer 2023
Source: Le Figaro
