Second-hand watches certified by Rolex

This 1^eh In December, Rolex launched a new service to reorder the cards of the watchmaking and second-hand market: certification of its second-hand models, as well as a two-year warranty. This offer is “Certified Pre-Owned» (CPO), or: “certified used” originally located in Europe with Bucherer, the historic partner of the crown brand that owns Paris’ Boulevard des Capucines, one of Europe’s largest watch boutiques. The concept is due to roll out to other authorized retailers starting next spring.

While the brakes on second-hand shopping have fallen and sales sites are multiplying, the certified second-hand market has become a veritable El Dorado in recent years. Especially since it is sometimes difficult, if not impossible, to obtain certain models from the most prestigious watchmakers… According to a McKinsey study, the second-hand watch industry, which already weighs 22.8 billion, should see its sales…