There are those we dream about and those we actually buy. Several legendary timepieces mesmerize lovers of passing time. But when it comes to fine watchmaking, inflation is constant. every year the prices continue to rise until they are beyond the reach of ordinary mortals. In the land of “Swiss Made”, only the Swatch Group still offers models under €1,000 from Hamilton, Longines, Mido and Tissot. Not to mention his Moon Swatch x Omega, the grail of next year’s festivities for those who can find one in store…
However, in France, even if luxury watches account for 70% of turnover, watches costing less than 1,000 euros account for half of sales, according to data from the Watchmaking Federation. For Francbrilliance, the creator of the latest advertising campaign for French-style watches, 95% of them even sell for less than 300 euros. “My audience is very male and of all ages. All are in…
Source: Le Figaro
I am an experienced author and journalist with a passion for lifestyle journalism. I currently work for Buna Times, one of the leading news websites in the world. I specialize in writing stories about health, wellness, fashion, beauty, interior design, and more. My articles have been featured on major publications such as The Guardian and The Huffington Post.