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Meet Coco Chanel in virtual reality? Reservations are open

Imagine it’s 1921 and Gabrielle Chanel greets you, eager to discover your work. Among the many samples that you present to him, he chooses the fifth one and decides to name this perfume after him… This is one of the olfactory experiences that “Le Grand Numéro de Chanel” offers, among others. home fragrances. Much more than a simple reconstruction, this amazing production in augmented reality will allow you to live and “feel” this historical moment, which is the birth of the legendary No. 5, created in the court of the tsars by the perfumer Ernest Beaux. We bet the instantly recognizable trail based on ylang-ylang, May rose and neroli radicalized with an overdose of metallic-faced aldehydes will be floating at the Grand Palais Éphémère by January 9th.

A unique and immersive exhibition in augmented reality

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Ernest Beaux, Chanel’s nose behind N°5 Chanel

But the olfactory journey, which promises to be one of the year-end events not to be missed, also hides a number of surprises to (re)discover house successes such as Chance, Coco Mademoiselle, le masculine Bleu or even high perfume etc. its eighteen Exceptions. From the classic to the iconic, from the pure to the most sophisticated, from everyday objects to works of art that have inspired the greatest artists, some of which will be assembled for the first time, it is the uniqueness of Chanel perfumes that will be expressed. through a visit rich in experiences, discoveries and emotions. In a mandatory festive atmosphere.

From December 15, 2022 to January 9, 2023 Place Joffre, 75007 Paris.Free entry with reservation. https://grand-numero.chanel.com/

Source: Le Figaro

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