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13 rue de la paix, the legendary Cartier address

Famous luxury addresses can be counted on the fingers of one hand. Here are Hermès and Faubourg Saint-Honoré, Chanel and rue Cambon, Dior and rue Montagne, Cartier and rue de la Pays. Not to be just Parisian, we can add Tiffany and Ve Avenue, New York. Pulses that are worthy of interest before the installation of these great brands, but which have made them incredibly popular around the world. Thus, in 1899, when Cartier moved to 13, rue de la Paix, the road opened in 1814 at the request of Napoleon and subdivided under the Restoration, already concentrated fashion houses, prestigious fabric merchants, perfumers and jewelers. It then distinguished itself as a mecca for Parisian fashion, but not yet for jewellery.

Before settling in this strategic location, different generations of Cartier navigated Paris, following fashion, following their luxury clientele. The first, Louis-Francois Cartier, started (fifty years ago)…

Source: Le Figaro

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