We are talking about a period that people under the age of 20 cannot know. A time when spoiled brats went to their ‘family jeweler’. In Paris and the provinces, customers from mother to daughter and father to son pushed the door of these shops to celebrate every happy moment in life, birthday, diploma, professional success and most of all, wedding, birth… Madame also left there to repair her ring, which she lost was the diamond and willingly returned the necklace inherited from her mother-in-law. Parents chose a gold bracelet (or a watch for their son) for their daughter’s 18th birthday. It was also where young ladies got their ears pierced and bought their first pair of earrings, and grandparents came to pick up a gold medal or silver cup for their little one’s christening.
And then the physiognomy of cities changed, fashion labels replaced many…
Source: Le Figaro
