On the occasion of its 75th anniversary, the Jura brand is changing its logo, ditching its historic name and today opening a huge store in the heart of the capital.
LE FIGARO. – Why open your first boutique in Paris?
Maxim Herbelin. – Until then, we did not want to take customers from our distributors, knowing that for seventy-five years we have built a network of 650 sales points throughout France. This Parisian boutique will first and foremost be a showcase for luxury brands. It aims to show what we are, our know-how and that we are part of the heritage of French watchmaking. And then Herbeline in the heart of the Saint-Germain-des-Prés district, on two floors, with a 15-meter storefront on rue Bonaparte, next to Breitling and Rolex; this gives us another dimension that will also benefit our network. for sale.
Watching a renaissance in French watchmaking?
I often have this discussion about “made in France”. More and more entrepreneurs…
Source: Le Figaro
