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Luxury, elegance is back in Italy

Special Envoy in Milan

Leaving the Boss fashion show, one of our colleagues approaches us. “But shouldn’t they make sports clothes anymore?” True, the German brand has been talking a lot about its change in strategy since the pandemic, arguing that the jacket is more or less ready, that a new generation is working remotely with jerseys, and that running is the new suit…

When Thursday night’s parade guests take their seats on the whitewash of Milan’s journey (a former biker temple now dedicated to American football, quite the symbol), they therefore expect to see, as last season, logo T-shirts. and hats. No. Decor notwithstanding, the collection reunites with what Boss has been known for for nearly a century (we’ll be celebrating in two years): the costume.

So, of course, he wears the classic banker suit too big (by catwalk ‘boss’ Naomi Campbell), the sleeves of the sweaters stuck out casually from the sleeves of the jackets…

Source: Le Figaro

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