On Tuesday, in front of 58 avenue Montaigne (Paris 8th), a crowd gathered for the opening of the first store of the brand created by Simon Port Jacquemus in 2009. The 32-year-old Frenchman is a fashion phenomenon that we haven’t seen in a long time.
Also, if a few years ago the only thing people really cared about at Fashion Week was knowing the Chanel show collection, now they already know if you’ve been invited to the show. Jacquemus: “It’s a lavender field? (June 2019), “In that wheat field?(July 2020)The one in the salt pan.” (in June): Yes, we were there. And also with him, in his store, a few hours before the invasion by fans (to see on social networks).
LE FIGARO. – Is it sacrilege to put your name on the facade of Avenue Montaigne?
Simon PORT JACQUEMUS. – I always told myself that if I ever had a store, it would be on this avenue where it all started…
Source: Le Figaro
