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Is the Apple Watch Ultra cut out for adventure?

Basically, is the Apple Watch a failure or a success? Eight years after his birth, everything is a matter of perspective. Compared to the 1.8 billion iPhones used worldwide and the Apple brand’s daily turnover of a billion dollars last year, we understand that it played key roles in Keynote 2022 on Wednesday night. However, his latest version was the only real news on this school show…

It must be said that the landscape is different when seen from Switzerland and not from California. In just a few years of existence, the Tim Cook Connected Watch represents more than the Swiss watchmaker’s worldwide sales in volume alone; sold 38 million Apple Watches last year, compared to “only” 16 million of the “Swiss-made” ones.

What does it mean for Apple to replace the watch industry with one watch (and many bracelets)?

Source: Le Figaro

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