This fall, the monogrammed brand celebrates two decades of watchmaking. And to kick off the festivities, he’s re-releasing his first Tambur, the one that started it all. A watch that over the years has managed to play on both form and substance until it was crowned twice at last year’s Grand Prix d’Horlogerie de la Ville de Genève (GPHG), considered the industry’s Oscars. Twenty years, on a factory scale, is a lot and at the same time not a lot, recognizes Jean Arnault, director of marketing and development at Louis Vuitton Horlogerie.
LE FIGARO. – How did you diversify into watchmaking in 2002?
John Arnault. – First, we did not start from the middle of the road. We took this project very seriously. The house slowly developed its watchmaking expertise until it arrived at Carpe Diem, which was crowned with the latest GPHG Courage Award. Our relationship with time is special, the soul of the brand is based on…
Source: Le Figaro
