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Jewellery: Gold Return

Reasonably optimistic. Here’s what sums up the state of mind of jewelery industry players in this new academic year, where all indicators are green. “The sector is working very well” confirms Mathilde Haemmerlé, partner in charge of the Luxury department at Bain & Company in Paris.

“The luxury personal goods market rebounded impressively in 2021, surpassing its peak 2019 level by 3%. And in this booming context, the jewelry market, estimated at 22 billion euros, is “preferring” to grow by 7% in 2021 compared to 2019, which was already a historic year. This is a promising product category that implies strong flexibility. Before the crisis China was the main driver of growth, since 2021 the United States and more recently Europe are the new drivers.

A great replacement

The queues that form in front of the stores of major brands in Paris are proof. Selling watches and jewelry…

Source: Le Figaro

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