The company jumped into the recycling game by using its own branded junk to create an exclusive jewelry collection.
The fast food restaurant chain McDonalds has launched a recycling campaign to make decorations from waste. This was made possible in collaboration with the Dutch jewelry brand De Vaal, writes Adweek.
So the chain of fast food restaurants presented a limited collection of 14-carat gold and gold jewelry made from waste. Specifically, earrings made from french fry sauce containers and a ring from a Big Mac box.
Restaurants also launched 30-second ads Trash and glamour. In the video footage, fans of fast food are walking the red carpet, surrounded by paparazzi, who decide to throw their trash in a special trash can to get a gold piece of jewelry.
Balenciaga has been criticized for selling a $1,800 bag made from plastic trash bags.
Balenciaga launches $260 lace earrings
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Source: korrespondent
I’m Liza Grey, an experienced news writer and author at the Buna Times. I specialize in writing about economic issues, with a focus on uncovering stories that have a positive impact on society. With over seven years of experience in the news industry, I am highly knowledgeable about current events and the ways in which they affect our daily lives.