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BMW will not reject sedans: “This is the basis of the brand”

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The company said the classic four models remain key to the brand image.

Despite the dominance of crossovers in the world market, BMW does not plan to renounce sedans. According to Goauto’s publication, the head of the direction of the designer Neue Classse and the former Mini Oliver Gailmer’s design of the Mini Oliver Gailmer emphasized that sedans will continue to remain “the basis of the brand.”

“A few years ago it seemed to disappear the sedans. But in fact, this segment is relatively stable. Now we are making a clear statement: BMW is about sedans. A small, sporting, elegant medium -sized sedan is the basis of our brand,” Gailmer said.

BMW currently has one of the complete sedans in premium automakers: 3 series, 4 Gran Coupe series, 5 series and 7 series. The company has confirmed that new models are also prepared. In particular, after the IX3 Electric Crossover, the I3 Sedan will be on, and eventually – the new generation of 3 ice series. Also in development are sports changes and updates of the 5th and 7th stages.

As for the design, according to Gailmer, it will be “more restrained.” Although the “nostrils” brands remain, their size and proportion will vary depending on the market. This may indicate the removal from the currently enlarged grids that received the mix -a -customer reviews.

We will remind you, earlier that BMW has been reported to have shown the first official view of the new X5.

Mercedes considers BMW cooperation in the field of gasoline

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Source: korrespondent

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