Of the ten most popular smartphones in the first quarter of the year, Apple’s devices are half. The main competitors, like last year, are Samsung models.
The iPhone 16 led the global sales of smartphones in the first quarter of 2025, according to an analytical Counterpoint Research report.
This is the first of two years to restore the base model of the iPhone series in the first place in the quarter. Apple maintains its strong presence in the Top 10, taking five in a row that is the fifth March quarter.

Photo: Counterpoint research
The rating of the most popular smartphones in the first quarter compared to last year
The iPhone 16 showed especially good results in Japan and the Middle East and African region. The biggest increase in sales of the main model was recorded accurately in Japan, which, against the background of improving the economic situation and changes to the subsidies’ regulation, Apple’s price and ecosystem became more attractive -attractive for consumers.
The iPhone 16 Pro Max and the iPhone 16 Pro took the second and third place, respectively, but in China they face difficulties due to state subsidies in model cheaper than 6 thousand yuan (~ $ 833) and competition from Huawei. The novelty of the iPhone 16e first got the rating, immediately took a sixth position in March 2025 – the first full month of sales.
From this year’s Samsung side to ranking the most popular smartphones for a device less – four instead of five. The Galaxy S25 Ultra was in the seventh area, which lost the fifth position of S24 Ultra last year. The Galaxy A16 5G model increased in the fifth, while its A15 5G predecessor was the sixth in 2024. The Galaxy A06 also significantly improved positions, rising to four steps compared to its predecessor.
Redmi 14c 4G from Xiaomi became united and non -oreian brand in the Top 10.
In the future, despite tariff stresses and an unstable macroeconomic situation, part of the top 10 models will probably remain stable. This is the concentration of brands in the premium segment, where demand is stimulated by the new functioning and capabilities of smartphones.
We will remind you, earlier reported that the world’s supplies of smartphones reached a maximum of three -a maximum.
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Source: korrespondent

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