The influencer began her career many years ago and to this day, remains one of the most important figures in the beauty universe
Makeup artist, journalist and creator of the well -known saga of “Perfect Cinnamon Lipstick”, Adam Mitch He arrived on the internet when everything was still weeds, but built his empire in the universe of fashion and makeup, gaining visibility and the recognition he deserves.
“I’ve been coming from youtube for a long time, right? I am graduated in journalism, I always enjoyed talking about fashion and beauty. I had blog at the time of bloggers, wrote and such. Then I started making make videos, because I think at the time, a figure like mine was very different, talking about make, the brands still didn’t quite understand what was going on. ”
From youtube to tiktok
“I started with those before and after, that in makeup there was a lot of the before and after, but I didn’t find myself much, I wanted to talk, I wanted to do review, because I already made the reviews on YouTube, but there [no YouTube] These were 20 -minute videos about millions of products and then I decided to make Tiktok shorter about specific products or tricks, ”he said Adam About the process of migrating the long video platform to Tiktok.
Besides being super known for your iconic tests and make -up, Adam It also diversified its type of content without leaving the beauty universe. “Obviously there are very specific cases, for example, nowadays we not only talk about makeup, we also talk about fragrances, which became a flagship without me not even realizing it.”
For more details, check out the exclusive interview of Adam Mitch for maxim:
Source: Maxima
I am an experienced author and journalist with a passion for lifestyle journalism. I currently work for Buna Times, one of the leading news websites in the world. I specialize in writing stories about health, wellness, fashion, beauty, interior design, and more. My articles have been featured on major publications such as The Guardian and The Huffington Post.