The program premiered last Monday, the 13th, and brought a lot of new things, including the duo dynamics, but a tradition was resumed; check it out!
Chevrolet reinforced its partnership with Big Brother Brasil by sponsoring the country’s highest-rated reality show. In 2025, the premiere of BBB 25 takes on a special meaning, coinciding with the brand’s centenary in Brazil, in addition to Globo’s 100th anniversary and TV Globo’s 60th anniversary, marking a historic season for Brazilian TV.
Known for being one of the brands most associated with the program, Chevrolet is among the three most talked about by the public. For this edition, the manufacturer brought an innovative action developed by WMcCANN, which revises the traditional entry procession of participants with a modern and stylish touch, as has happened in previous editions.
The pairs of inmates were transported in models such as Blazer, Silverado and Equinox, while classic vehicles from the brand are also part of the parade, celebrating its trajectory over the decades.
High technology
The moment was led by Thiago Oliveirawho interacted with the participants before entering the house. The event featured BBB flags, connecting Chevrolet’s visual identity to the reality universe.
The route was captured with advanced technology, including drones and exclusive aerial images. Chevrolet promises more innovative activations throughout BBB 25, solidifying its presence as a sponsor and leader in the Brazilian automotive market.
Source: Maxima
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